In the extremely competitive e-commerce industry in India retailers are now going further than competing on price and shifting focus towards competing on logistics. Today, high-speed deliveries with impeccable security are the topmost priorities of e-commerce giants.

There are several strategies employed that range from expanding traditional in-house logistics capabilities to creative ways such as investing in store-based retailers, using new types of pick up locations and express cargo delivery methods.

Driven by innovations in technology and preferences of the consumer, the e-commerce industry is on the rise around the globe and across the country. This rise has led to a change in consumer shopping habits as well-driven in part by increased use of mobile devices. The growth in tablets and smartphones has given a boost to the amount of time consumers spend online – as they’re more likely to shop using mobile devices. More than 50% of consumers use their mobile devices for research, price comparisons, and purchasing.


Approximately all the present modes of transport available in the world are in service of logistics services in India. The older storages also known as godowns have been replaced by warehouses which have better storage facilities and large space which for storage of bulk goods. Faster overseas transport use airplanes, for large cargos, fleets of cargo ships are used whose specialized containers preserve the items for a longer period of time those would not survive in normal conditions. Trucks, lorries and every other carriage is a part of courier companies now. The tracking system of courier services has been always advanced but now they have taken it to the new level. Air cargo tracking even ensures you to give the exact location of your shipment while the cargo is in the air. The exact tracking of the shipment does not let the consumers complain for a moment.

The competition and pressure to satisfy today’s tech-centered consumer with outstanding service and on-time delivery is forcing traditional retailers to change their strategy or risk losing sales to a large number of online marketers. The key factor lies in using advanced warehouse management systems (WMS) – software that enables centralized tracking of cargo and management of stock levels, locations, and delivery fulfillment.

Many traditional retailers outsource e-commerce logistics to third-party delivery service providers that basically depends on one factor: sales volume. If the retailer has lower sales they can adopt in-house logistics. But the number of sale volume goes up, the specialized services, modern equipment, tracking systems and exemplary expertise a third-party logistics provider can offer become crucial to keeping customers satisfied.

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